Here's an interesting case of how blurred the line is getting between reporting and advertising.
Mary Knudson, a prominent science writer, discovered that individual words on posts for a health blog she was writing for U.S. News and World Report were linking to ads for hospitals, drugs and so forth. Mary quit the job because she had no control over how her words were linked to advertised products and services.
Here's Mary's story -- "Why I Won't Blog for U.S. News and World Report" -- published by another science journalist (and friend of mine), Deb Blum.
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